date:Nov 10, 2015
intel research shows that 50% of consumers describe sports drinks as unhealthy (Mintel 2014), suggesting that consumers are looking for lower calorie and cleaner options.
Will says, we couldn't find a sports drink that wasn't artificial, ineffective or too sweet, so we took to the kitchen to make our own. It took hundreds of variations, with each one (usually) a little better than the last. Finally, we landed on a product that we are totally proud of - a totally delicious blend of spring water,