date:Aug 07, 2012
and: ID gum.
The product comes in 14-piece packs, retailing at $1.69, with three flavour options: spearmint, peppermint and berry melon.
Kraft is also looking for collaborators on a new degradable gum.
Chocolate growth
In other confectionery categories, the company is performing strongly.
In the first half of the year Krafts Global Chocolate category, which includes the Cadbury business, grew 5%
The firm reported strong growth in Brazil through its Lacta brand and gains in India through Ca