date:Dec 01, 2015
FnB News at the launch, Dash said, We have always seen for the years earlier that filter coffee is prominently consumed in India. If we segregate, we will have two markets; approximately 74% for roasted and ground and the remaining 26% of instant coffee. We want to tap those 26%. Coffee market is growing and we want to be a part of it.
The coffee market in India is about Rs 1,800 crore and is growing at about 20% year on year. Beverages consumption in India has gone up due to an impulsive rise