date:Aug 08, 2012
introduced Pockets in white and 50/50 formats.
Cross added that breakfast biscuits, such as Kelloggs All-Bran biscuits launched earlier this year, would also gain traction as consumers move away from traditional comfort zones.
Rise of healthy bakery
Euromonitor notes that in tandem to the indulegence trend, health-focused bakery is also on the rise.
The market research firm valued the health and wellness bakery at US $74bn in 2011, up 3% on the previous year, with North America and Western E