date:Aug 08, 2012
urope leading the way.
However, Cross said that the healthy bakery trend was rising quickly in other markets.
Euromonitor forecasts that China, Thailand and Indonesia are demanding more functional/fortified bakery, with growth rates of 11%, 9% and 6% respectively.
Cross concluded:Perhaps, over the next five years, healthy and indulgent products can be developed to satisfy all tastes and preferences, preventing further consumer confusion through mixed messages.