date:Jan 19, 2016
raceuticals.
Nutraceuticals in Demand
These may be categorized into three categories. They are functional foods, functional beverages and dietary supplements. Functional food is a generic term that has been linked to health benefits. In India, functional food and functional beverages have started gaining momentum because of aggressive marketing by the fast moving consumer goods players (Ernst Young/FICCI, 2009). Some of nutraceuticals that are marked in India are products enriched with micronu