date:Feb 17, 2016
ening Santa Margherita's appeal to a new generation of wine drinkers while remaining true to a premium legacy that continues to resonate with its core consumers. The campaign will be the brands biggest spend on TV advertising, it says.
For Who You Are highlights the brand's principle values of provenance, character and craftsmanship, bringing to life the shared values that connect people to the stories behind every bottle of Santa Margherita, the company says. The TV spot, directed by Jacob Ros