date:Feb 24, 2016
o to reflect brand's value and qualities.
The redesign of the product label also carries information which states that the chicken is strictly 100% vegetarian fed, and has been raised without the use of antibiotics, or added steroids, or hormones. It claims that the chicken were hand raised on family farms.
Another change reflecting on the packaging involves the introduction of a colour band which has been added at the bottom to give the packaging a more structured look. For consumer convenien