date:Aug 10, 2012
heavily influenced by the indulgence factor among the consumers. More than 61% of consumers have stated that their consumption was driven by indulgence.
French consumers have shown more fondness towards jams, jellies preserves, which accounted for more than half of the market share during the year under review, followed by sweet spreads at 32%, and savory spreads, syrups and molasses at the bottom - all below 10%.
Jams, jellies preserves has continued its lead in volume terms with a similar sh