date:May 15, 2012
in the US by July.
The smaller pack size and reduced price point of just 69 cents makes this an ideal entry point for consumers to trial the brand or new flavour variants and will, Wrigleys hopes, be a better fit for their consumers,said Punchard.
Wrigleys current offerings contain 15-gum pieces, the standard for the US, but the new packs will carry just six sticks.
The pack format will remain unchanged, using the sleek black folding carton packs from the original launch, only in a smaller