date:Mar 15, 2016
beverage category increased 3.2% in dollar sales. She adds that beverages (non-alcohol) account for 11% of total grocery dollar sales, while alcohol beverages account for 7%.
Sipping on sales
Although this channel has its share of challenges, beverages continue to perform well within it.
Based on performance at leading chains, it appears that shelf-stable beverages have outperformed total supermarket performance by a factor of two, Willard-Bishops Hauptman says. I.e., beverages are growing at