date:Aug 10, 2012
Kantar found that levels in the Middle East were higher than any other region in the world with Iran and Saudi Arabia the most frequent consumers.
Iranians the biggest chewers
Consumption rates in these countries outstripped levels in more developed Western Markets, such as the United States where the leading gum brand, Mars-owned Wrigley, is based.
Kantars Global TGI research found that 82% of people in Iran and 79% of those in Saudi Arabia chew gum, compared to 59% in the US.
One reason b