date:Mar 28, 2016
panova, analyst for Canadean, says it is little surprise that the sheer variety of hot beverages on retail aisles leaves many consumers feeling overwhelmed by choice.
Zhupanova comments: This presents a huge challenge to drinks manufacturers, as they seek to offer something truly unique. Providing consumers with an opportunity to personalise drinks, especially at home, offers a sense of novelty and can create an emotional connection with consumers.
The analyst adds that while flavour customisa