date:May 15, 2012
market access, the report said, with the category growing 4.5% in volume to 165m litres and value of ?270m.
As for energy drinks, which saw 12.5% growth to 495m litres consumed:People with longer working hours and more stressful lives continue to use energy drinks to help get them through their busy lives.
The ?1.42bn energy drinks market also remained very popular among young male consumers with a variety of flavour innovations, the BSDA report said.
Carbonates were another success story,