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Coke bolsters Fuze as Nestea agreement nears end
date:Aug 13, 2012
COCA-Cola has introduced a new line of tea and juice drinks for its Fuze brand as it prepares to hand over distribution of Nestea to Nestl Waters North America (NWNA) at the end of this year.

Earlier this year, Coke and NWNA announced that they would alter their 20-year partnership and marketing agreement of the Nestea brand to focus away from North America. Coke said that it would use Fuze as a replacement for Nestea.

07/15 08:26