date:Apr 19, 2016
tion into center stage, my talk highlighted some ingredients that are on the cusp of gaining widespread popularity. Identifying trends and being able to predict consumer demand is a crucial component of my role as the marketing director at Imbibe, a leading beverage development company in Chicago. My insights help inform our clients choices during product development and shape their positioning in the marketplace. During the talk at RCA, I shared my recommendations for how to predict the next bi