date:Apr 22, 2016
. A congruent flavor can be appliedmeaning that you apply a flavor that is often associated with bitterness and therefore complements the bitter taste. Examples are cocoa, dark chocolate or coffee flavor, where the consumer expects bitterness to accompany the flavor.
2. Using high amounts of sugar, sweetener or organic acid in a product can help reduce the perceived bitterness. This is arguably the oldest trick in the book and is the principle behind many oral consumer pharmaceutical syrups.
3.