date:Apr 25, 2016
the trend extends beyond its typical base of consumers.
She explained: The protein trend is going mainstream, as major brands are launching products such as Fairlife and Mars High Protein. Furthermore, not only are high protein claims appealing to younger consumers, but the 55+ demographic will also provide consumer opportunities to dairy brands in 2016 and beyond. Healthy ageing will be a key focus area for innovation looking ahead.
Other key trends discussed at the summit included snackifyin