date:Apr 26, 2016
ify certain drink fusions. It is essential that brands use clear messaging to illustrate what sets products apart, continued Sisel.
Despite the challenges facing cross-category drinks, Mintel research reveals that consumers are willing to try new/different beverages: nearly half (48%) of consumers enjoy the wide selection of beverages available in-store. Whats more, two in five (40%) consumers would be encouraged to purchase a new beverage offering if there was a sample they could try in-store