date:May 04, 2016
eet the wants of particular categories of consumers, as vegetarians and vegans, lactose-intolerants, individuals with low-cholesterol intake need. The other trends in development of market potential of beverages include that the consumers need to be communicated about the health benefits of beverages than other foods. Considering the costs of development and clinical trials, innovation in the functional beverage market may need to become a collaborative effort between industry partners and acade