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Treasury Wine Estates to launch Blossom Hill wine range in Australia
date:May 10, 2016
rs into the wine category?'

McPherson said that the launch could benefit it retail partners in several ways.

He said: A big part of Blossom Hill is taste and a key element of what we will be doing is a really big tasting program. The second part is that you look at who the target audience are and social media will play a key role. The brand in the UK has got a very large social media presence and that will be a key platform for us, communicating the brand proposition and what the brand is arou

07/27 19:23