date:Aug 14, 2012
tough Q3 as operating profit fell 9% to $105.3m.
Flat cereal market
Post pointed to data from market analysts Nielsen that showed that during Q3 sales in the ready to eat cereal category were flat at +0.1%.
The Nielsen data also showed that Post had lost market share during the quarter. Posts share in the US ready to eat cereal market Food, Drug and Mass category fell 0.9 share pomts to 10.6%.
Post said that volumes deciilned across most of its portfolio, with Honey Bunches of Oats and Pebb