date:May 18, 2016
Many consumers are adopting more sustainable buying behaviors. Theyre doing their homework, and they are checking labels. As they do more to be responsible global citizens, they expect the same from business, and environmentally friendly is becoming a top purchase driver.
Consumers willingness to pay more for wildlife-friendly palm oil products provides the food industry an opportunity to tap into the publics desire to support conservation and sustainability. Just as years ago, the tuna in