date:May 25, 2016
vertisements, which boosted sales. Starbucks and Ting Hsin (PepsiCo's local distributor and bottler) agreed to jointly produce and distribute RTD coffee.
Suntory and Hui Yuan also set up a joint venture to market RTD coffee and RTD tea. In 2015, Hui Yuan was the largest local player in off-trade volume sales terms.
In terms of flavor, the most popular one is latte, accounting for over 54 percent of off-trade volume sales in 2015.
Freshly brewed coffee at specialist shops is tempting consumer