date:Aug 15, 2012
The decline reflected lower market volumes, increased promotional activity and higher net costs to serve in the supply chain.
Total sales in the Bread division, excluding milling sales, fell 2% to 253.1 million ($396.7 million). Milling sales during the first half totaled 95.2 million ($149.3 million), down 8% from the same period a year ago.
Hovis continued to maintain branded market share driven by improved customer collaboration, promotional investment, advertising and innovation, including t