date:Aug 17, 2012
bn with plans to take the brand to China. But analysts were quick to sink the notion that cereals would be a success in the country.
While Chinas cereal market is estimated to be worth US$198.4m, according to Euromonitor, growth and volume sales are set to be depreciative over the next five years.
Western cereals will likely flop in China, Sam Mulligan, director of Data Driven Marketing Asia (DDMA) said.
Its not a format anywhere near their diet consumers are still very traditional,Mulligan