date:Aug 18, 2012
ew product development (NPD) in the space is soaring in the market with the number of new gluten-free products increasing from 633 in 2007 to 1,559 as of December 2011.
With approximately 30m Americans either gluten intolerant/sensitive or celiac disease, there is abullish future for category sales,Mintel said.
Frost Sullivan data shows that the US gluten-free market has grown threefold over the past five years alone.
The snapshot takeaway
Mintel data shows sales of gluten-free crisps, pret