date:Aug 18, 2012
nt labels: one marked Milk Chocolate and the other Reduced-fat Milk Chocolate.
They found that the participants had lower expectations of the reduced-fat labelled product.
The main result of reduced expectations for a reduced-fat chocolate is a concern to those aiming to manufacture such a chocolate, as it suggests that consumers will be less willing to purchase the product,said the study.
Silver lining
However, the researchers added that if manufacturers could create a product tasting the s