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Labelling chocolate ‘reduced-fat’ puts off consumers
date:Aug 18, 2012
erceived as an indulgence these data suggest that participants may not see the value of reduced-fat chocolate and would eat more of it to compensate for the lack of naughtiness,they said.

The production of reduced-fat chocolate needs to be conducted alongside a careful marketing strategy to promote consumer acceptance and choice, but also to prevent excessive intake,they concluded.

Source:

Food and Quality Preference In Press
The effect of reduced-fat labelling on chocolate expectations
Au

07/06 02:05