date:Jun 21, 2017
While Ramadan used to mean diminished sales for the Indonesian banana sector, this year seems to be different. Weve noticed a growing trend with regards to healthy products, says Luthfiany Azwawie. Luthfiany is head of marketing for the Indonesian company Sewu Segar Nusantara, which is part of Sunpride Fruits Distribution. We think it has to do with consumers becoming more health conscious during the fasting season. Theyve become more critical of the products they eat after nightfall and are cho