date:Aug 21, 2012
ficacy and safety of food supplements. Essentially, the European food supplements industry needs to better market the value of the industry to MEPs.
Marketing makeover
Many food supplement companies are excellent at marketing. Trade associations should consider capitalising on this expertise within their member companies, to market the value of our industry at national and European level, to key stakeholders such as MEPs, Commission officials, health journalists and the medical profession.
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