date:May 16, 2012
ht have thought.
The ISB market is moving beyond simply middle-to-high income earners and has opened itself up to new consumers, said the report.
It identified couples without children and Hispanic consumers as havinga strong shopping index for in-store bakeries.
Bakery sales in Latin America are forecast to grow 10.1% from 2010-2015, which gives a taste for the Hispanic consumers preference for baked goods.
Those less likely to opt for ISBs are the 18-24 age group who are perhaps unaware