date:Aug 22, 2012
Perfetti Van Melle India (PVMI), the confectionery company, has launched a new product - Alpenliebe Juzt Jelly. The product comes in the shape of a strawberry and is a sweet, succulent and plump fruit chew, made with real strawberry pulp.
The new launch is targeted to reinforce the brands irresistibility proposition. Priced at Re 1, the brand is currently available only in the southern market.
Commenting on brand ambassador Kajols association with the product, Nikhil Sharma, director, marketin