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Alcoholic beverage brands seek social media connections as Millennials come of age
date:May 16, 2012
According to a new analysis from market research firm IBIS World, those born between 1982 and 1995 (currently aged 17 to 30) known as the Millennial generation, or Generation Y make up about 20% of the US population, numbering about 65 million. The market researcher says that about 72% of this group drinks alcoholic beverages, and about one in five of those (22%) prefer wine.


While other generations came to enjoy wine at an older age, Millennials have developed a taste for wine at an earlier

04/29 01:23