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Alcoholic beverage brands seek social media connections as Millennials come of age
date:May 16, 2012
age. This trend is boosting revenue for wineries,the market researcher said.As their incomes grow (and their penchant for wine refines) with age, Gen Y consumers will likely spend more on alcoholic beverages in general. This increased spending power is fueling a surge in advertising that is geared specifically toward Millenials.


Brand marketers are also aware that Millennials use the internet for entertainment, communication and information far more than any other demographic. As a result soc

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