date:2013-08-22~2013-08-25
ation
Japanese Pet Market= 1.3 Trillion yen
By 2002, the Japanese pet market was worth 1 trillion yen, and has increased steadily over the last decade. For the past few years, the value has been stable at around 1.3 trillion yen. This market capitalisation is due to the population of dogs and cats in Japan reaching 11,816,000 and 9,550,000 respectively in 2011.
Trends in Pets Ownership
Popularity of smaller dogs
Small dogs have been gaining popularity in Japan. Dogs weighing 10kg or less acco