date:Aug 23, 2012
the majority of the children the researchers said they saw no difference from the choice typical for that child.
Branding has tremendous potential to promote healthier eating, said Brian Wansink, director of the food and brand lab at Cornell University. We tend to associate mascots and characters with junk food, but they can also be used to build excitement around healthy foods. This is a powerful lesson for fast-food companies, food activists and people involved in school food service.