date:Aug 29, 2018
tition from Marmite, the product was renamed Parwill in 1928.
The new name was selected to make use of the slogan Marmite but Parwill, a parental pun that poked fun at its competitor. (As in If Ma might, then Pa will.)
However, the marketing campaign was unsuccessful, and the spread was renamed Vegemite in 1935.
Ten years previously, Fred Walker had formed a joint company with J.L. Kraft Bros., which is today known as Kraft Foods. Walker had the idea to use the success of Kraft cheese to hel