date:May 17, 2012
Under the agreement, the availability of Lifeway Foods products in Target stores will increase from 170 to 453 locations. The company has also introduced three flavors of 8-oz. Lifeway Kefir four-packs to Target's offerings.
According to Lifeway Foods, this is the first major expansion with Target in eight years.
The company plans to increase marketing and advertising support to raise awareness with Target customers and promote sales at the retail chain.
Lifeway president and CEO Julie Smolya