date:Sep 19, 2018
pically perceived as high-quality or flavor-forward.
Beyond traditional sampling programs, brands should consider ways to become a resource for the consumer. For example, providing in-store cooking demonstrations, branded recipe cards or simple recipe pairings will help engage buyers in an interactive way while keeping brands top-of-mind. Millennials are especially drawn to these types of experiential concepts while browsing grocery aisles.
Clean up product stream
The most successful brands p