date:May 17, 2012
ents respectively.
The survey observed that the undergraduates contributed to 45% value share by education level in 2011, while affluent people contributed to 42% of the share by wealth groups during the year.
With more than 40% of the market share in value terms, take-home ice cream led the overall market in 2011, while the remaining two segments were pegged at a similar value share.
Take-home ice cream maintained its lead in volume terms as well with over 47% share in the overall ice cre