date:Aug 29, 2012
The reason for the hike is the same as in case of bread - unprecedented rise in prices of raw materials used to make biscuits.
This was informed by K P Mohandas, secretary-general, Indian Biscuit Manufacturers' Association (IBMA), as among the key challenges the biscuits sector was facing in the country, while speaking to FnB News over telephone.
In fact, according to Mohandas, smaller players in the industry not only had to deal with raw material price hikes but suffered even more as they wer