date:Aug 30, 2012
d it reported the breach to the ASA in May. But last week Nestl was still using the claim on its www.battleofthebreakfast.co.ukwebsite, to which readers were directed in full page adverts published in a national newspaper, said CFC.
Misleading
CFC co-ordinator Malcolm Clark said:Throughout its marketing campaign, Nestl has chosen to present a misleading impression of the nutritional value of cereals it targets at children.
The amount of whole grain they may contain does not make up for the hi