date:May 17, 2012
about European Food Safety Authority (EFSA)-approved nutrients being dusted into products to win claims on products that may struggle to deliver health benefits.
We collated initial reactions:
Cheap innovation
Christiane Alexander, PhD, senior consultant at German consultancy analyze realize:
The register of approved 13.1 claims will flood the market place like a tsunami with cheap innovation based on simple formulation changes. But this has no potential for products to differentiate thems