date:Jan 10, 2019
ed products (VAP) category, that made up two-thirds of its overall revenue in financial year 2018 (FY18). With its entry into the ready-to-eat Indian desserts category through the introduction of the two desserts, the company plans to further strengthen its VAP category.
Devendra Shah, chairman, Parag Milk Foods Ltd, said, The market for the Indian sweets category is extremely large. In this category, Gulab Jamun and Rasgulla are the two most popular Indian desserts, with nearly every store in