date:Sep 04, 2012
he success of these chains depends upon factors like location, menu, and toppings on offer. The players are adopting various tactics to market the frozen yogurt. They are ready to tweak their standard menu based on Indian tastes. Although the basic concept and most of the menu items would remain the same, it would include yogurt flavours and smoothies based on local taste and toppings, which would be more popular and suit the Indian markets. The Indian market is very large and attractive but at