date:May 20, 2019
nt an apple anymore when theyre used to hypersweet foods and beverages.
Swithers said one theory in psychology called classical conditioning might explain how sugar substitutes could promote greater consumption of sugar. Classical conditioning is a type of learning in which the body pairs sensory input, such as taste, with a corresponding biological response.
With sugar, the sweet taste activates the bodys metabolic functions so that it can more efficiently process the incoming energy. With ar