date:Sep 08, 2012
t part of the country where it is under-represented. The companys new plant in Recife last year helped to grow country sales 25%.
RIC markets
Rosenfeld detailed that Russia was the second largest BRIC market for Mondelez with around $1bn in sales last year. She said that the company will focus upon driving premium brands in Russia such as Milka chocolate and Barni and Jacobs biscuits.
Meanwhile, growth in India is expected primarily through chocolate thanks to Krafts commanding leadership pos