date:Sep 08, 2012
to below-par innovation from branded competitors and price hikes prompted by cost inflation, he argued, pointing out that in dollar terms, the cereals category still grew by 2% in fiscal 2012.
Below par innovation from branded competitors
He added: First and foremost, we believe that any food categorys growth is the result of the collective innovation and marketing that branded players bring to the category, and the fact is that cumulative news and innovation from our branded cereal competitor