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Don’t write off the US ready-to-eat cereals category, says General Mills
date:Sep 08, 2012
s has been below par for the last couple of years.

The second factor behind the recent volume decline is price increases, a sharp increase in input costs last year led to a significant in cereal pricing and some of that was achieved through package size reduction, which contributed to the pound volume decline.

We see both of these issues as cyclical, not structural Remember that category dollar volume grew in 2012 and we expect category pound volume will resume its historical growth trend.

Ce

07/09 22:53